How to Market a Boring Industry

Car Windshield

The auto glass repair industry is a straightforward one. Car glass cracks or breaks, the glass shop orders replacement glass, then they repair it. That’s it. Marketing opportunities are limited! While other industries offer a wide range of services and products, the auto glass industry is narrow. There is one type of glass for each…

Read More

Marketing the Mundane

The auto glass repair industry is a straightforward one. Car glass cracks or breaks, the glass shop orders replacement glass, then they repair it. That’s it. While other industries offer a wide range of services and products, that just doesn’t exist for the auto glass industry. There is one type of glass for each vehicle…

Read More

Testimonial Time: 3 Words: Pam Ann Marketing

  Our company hired a local guy to take care of our website and SEO.  We paid A LOT.  After a year, I was not on page one of Google – I was lost in cyberspace.  The guy continued to tell me it takes time.  I said ENOUGH.  I am quite active on social networks…

Read More

Testimonial: Small Biz, Websites and SEO

Have You Had Issues With Your Website Designer? I Have a Solution:  Blue Steele Solutions I was sitting at my desk today I was doing too many things at once so my computer locked up. I was forced to sit back and wait. I don’t like that but as I sat, I began to think…

Read More

Social Media Strategy: 7 Things I’ve Learned as a Small Business Owner

Daunting.  Terrifying.  No Time. I would but… I don’t get it… It doesn’t get me anywhere.  Why?    These are the things I hear when I ask small business owners about social media.  It’s a brave new world out there and social media is part of it.  Therefore, social media strategy should be part of…

Read More