Extreme Temperatures

Chips into Cracks Part 1   Have you ever put a glass mug of hot water in the freezer? I have, and it’s not fun. But that’s not what we’re interested in; what happens to the glass after it’s one extreme temperature and is exposed to the opposite extreme temperature? It cracks. This is essentially…

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What Assumptions Do Your Customers Have About Your Industry?

I want you to think about where you work. There are those odd things that happen only in your industry. You know what I am talking about. Those things that you wish ALL customers knew and understood. That little thing that if only they knew and understood because the ALL JUST DON’T GET IT. Why…

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Testimonial: Small Biz, Websites and SEO

Have You Had Issues With Your Website Designer? I Have a Solution:  Blue Steele Solutions I was sitting at my desk today I was doing too many things at once so my computer locked up. I was forced to sit back and wait. I don’t like that but as I sat, I began to think…

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Social Media Strategy: 7 Things I’ve Learned as a Small Business Owner

Daunting.  Terrifying.  No Time. I would but… I don’t get it… It doesn’t get me anywhere.  Why?    These are the things I hear when I ask small business owners about social media.  It’s a brave new world out there and social media is part of it.  Therefore, social media strategy should be part of…

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